Design Thinking

The approach in Design Thinking is based on taking time to define the right problem to solve and then generate prototypes and test that effectively what we produce solves it. Reading about different points of view on Design Thinking, I come to a remarkable work on innovation and technology management by a Harvard professor named Clay Christensen about the obsession that causes successful organizations to relate to and listen to their customers to identify the right problems to solve, to such an extent that they fail in simple disruptions, becoming prisoners of the needs of their customers. The professor describes this case in his book “The Innovator’s Dilemma”.

Here I believe that it is fundamental as shown on the IDEO website: https://www.ideou.com/pages/design-thinking that it is an approach that based on people’s intuition can build functional ideas that are emotionally charged with meaning. So using the techniques properly, with field work to gather information of all kinds, so as not to slow down innovation in all its aspects is fundamental. In other references, we talk about the number of stakeholders that are necessary for certain problems, and that due to their profiles or specialization, there are times that these roles do not have liquid abilities that facilitate their communication or creativity in processes of this type.

From Airbus, AirBNB, Tesla, Instagram, Apple, Microsoft to fields such as physics, see https://thisisdesignthinking.net/2015/06/from-universe-to-society/ benefit from the use of Design Thinking. This is another example from Loyola University: https://www.aps.org/programs/education/innovation/upload/IntroducingFrameworkPhysicsInnovationEntrepreneurshipEducation.pdf

The fact of being able to particularize its use to the type of context and company should be taken into account to solve handicaps in terms of stakeholders with great weight or prejudices, egos, mindsets as shown in this article by Niklaus Gerber https://medium.com/@niklausger/a-critical-review-of-design-thinking-44d8aed89e90

Therefore I believe that it is a universal framework to address problems from a perspective based on human perception that needs other factors, as if we were in a context of digital transformation, evangelization of new culture, values, mindsets, training, mentoring to help people with key knowledge to be effective in processes of innovation and evolution of ideas.

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